Blue Hawaii Surf x The Hundreds BBQ @ Magic Island

Blue Hawaii Surf x The Hundreds Held a "Pau Hana" BBQ this past Friday at Magic Island. Our friends from The Hundreds were in town for the release of their Hawaii tee collection. The tees feature local themes such as the shaka, malasadas, and shave ice. This is something that Dave or Baby D as he's known at The Hundreds has been working on for quite a while now. Dave is from the east side of Oahu and has been a part of The Hundreds family from the get go. Being that he's from Hawaii and Bobby (Hundreds) favorite place in the world is Hawaii, it only made sense that they do a Hawaii project. To kick off the weekends events for the release of their tee collection the boys started off by hosting a BBQ with us at Magic Island. The weather was perfect, the company was great, and the food was ono! What better way to spend a Pau Hana Friday than to have a BBQ at the beach!

2011 REEF Girls @ Blue Hawaii Surf Pearlridge

The REEF girls along with some of the REEF pro surf team will be at Blue Hawaii Surf Pearlridge (Uptown) signing calendars and taking pics from 12pm-2pm. Please stop by and join us if you're in the area!

Oakley Surf Shop Challenge 2011 @ Ala Moana Bowls

This years Oakley Surf Shop Challenge was held at Ala Moana Bowls. The waves were in the 4-6ft range with maybe some ocassional bigger set coming in. Surfing for the Blue Hawaii Surf team was John Parks, EJ Mitsui, and Devin and Jordan Brueggemann. Both EJ and Devin had just come back from a 3 week trip to Cali for the NSSA Nationals. Our team was a bit challenged considering we were one of the only teams out of the 10 teams who didn't have a pro or pros in some cases. Our mens buyer/shop manager John went up against 2 Vans Triple Crown event winners in Pancho Sullivan and Joel Centeio in his heat! He was stoked though to be out there surfing on his own shaped board as well as good surf with some of the best surfers on the planet! After the first round our boys were making plans to bail out for the day figuring we had no chance at making the final 5 team cut. When they announced that we had made the cut smiles and laughter were on everyones faces. At the end of the day our team ended up in 5th place overall! Thanks to Brad and Jason from Oakley for putting on an awesome event! Maybe next year John, EJ, or Devin will turn pro and then we can finally have one on our side!

Devin Brueggemann wins NSSA season opener

Devin surfed in the first NSSA contest of the 2011-2012 season this past weekend. He surfed in two divisions (open boys and explorer menehune). Devin ended up first in the explorer menehune and second in the open boys. I think that was a great way to start the NSSA season. Congrats Devin!

Novus Swell Featuring: EJ Mitsui

Hurley Surf Team @ Blue Hawaii Surf Pearlridge

It's only been 4 1/2 weeks since we've opened our doors at Pearlridge but we've been fortunate enough to have some of the most talented artist, skateboarders, and surfers come through. Yesterday (Saturday Dec.18th) was no different from the past couple of weeks. Seth and Leilani brought the Hurley surf team through to meet and greet with our fam and customers. Considering that it is the holidays and the last weekend before Christmas we were honored and privileged that the guys took time out to make this happen. The boys signed autographed posters and gave out FREE Hurley x Blue Hawaii truckers. Mahalos to Seth, Leilani, Joel, and the Hurley surf team for stopping by and helping us to create another memorable event!

Hurley Surf Team (top left to right: Oliver, Joel Centeio, Michael Zhang, Ace Buchan, Evan Valiere, Kekoa Cazimero, and Seth McKinney) (bottom left to right: Aamion Goodwin, Michael Dunphy, and Brett Simpson)

Our longtime friend from way back Frankie stopped by to check it out!

Parks and the ex City and County Lifeguards!

Makakilo / Barbers Pt. boys Tory and Joel

Kekoa, Evan, Tory, and Joel